PREMIER CONTENT DEVELOPMENT FOR GROWTH COMPANIES WITH BIG IDEAS

“One thing I know: buyer journey storylines that are consistently human, authentic, and trustworthy move your audiences to act. The more personal you get in solving for your target audiences’ most pressing needs, the faster your content engine will inspire marketing and sales qualified leads.”

—Laura Peterson, Kudometrix Founder

Content that drives action follows proven rules of the road.

No short cuts.

  • Robust Persona Development

  • Competitive Content Analysis

  • Industry Distinct Product/Service Positioning & Messaging Frameworks

  • Content UX Journey Mapping & Gap Assessments

Meet the Team

  • "Laura has a wide and deep understanding of the health tech industry and all its complexities. She produced standout customer journey content, accelerating our market traction in 2019 and 2020."

    • Kara Kerker, former CMO, Bright.md

  • "In 40 years of business, I have not encountered a more competent, knowledgeable, and committed professional."

    • Paul Leodler, EVP, Rampart Group and former Director, Global Security, Cardinal Health

  • "Laura is a great partner to synthesize complex concepts into compelling and actionable thought leadership content, helping Zelros boost brand and market exposure during our critical growth phase."

    • Linh Ho, Former CMO, Zelros

  • "Laura is a strategic thought leadership producer, applying her skill to a range of technically complex industries to get to the heart of the brand’s value with clear and compelling communication."

    • Loren Blinde, Founder, Writing Power; Editor, Intelligence Community News

  • "Laura is an excellent researcher and creator of clear and influential blogs and feature articles."

    • Dr. Joel Berg, CDO, Willo and former Dean, UW School of Dentistry

  • "A huge thank you for being a rock star partner in our work with Prescryptive Health. You are a true professional and a complete pleasure to work with."

    • Keri Lutz, CEO & Founder, Left at First (Agency in Seattle)

  • "Laura approached the revision of our core value proposition messaging with a level of creative, strategic thinking that resulted in an outstanding end product. We could not have produced the work without her."

    • Chris Pippin, Director of Marketing Operations, Cambia Health Solutions

  • Jenni Jayne

    “Laura’s ability to lean into a number of topics across business strategy and leadership, and to connect insights and dots that were not initially apparent—is impressive. She is a curious listener, enthusiastic partner, and a joy to work with.”

    • Jenni Jayne, Former Head of Brand & Marketing, Propeller

  • “Laura’s ability to develop thought leadership strategies for Fortune 100 clients to fast-growing startups shows her versatility in always delivering the right solutions at the right time.”

    • Chris Boyer, Former Senior Vice President, Revive Health (healthcare agency based in Nashville)

  • “Laura is a quick study, a strategic thinker, and a top-notch writer.”

    • Maria Meredith, Senior Account & Content Director, Amendola Communications

  • "Laura knows how to interview leaders and create stories that build trust and meet the core information needs of your target prospects."

    • John Hughes, Former Managing Partner, Gnu Talent and author of “Haunting the CEO”

Let’s connect …