Strategic Thought Leadership Campaign Plan
We follow this 4-step proprietary formula—because it works.
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Define objectives and KPI measurements.
Establishing the right objectives must include vital input from your key internal stakeholders. You campaign won’t be commercially viable unless the right KPIs are attached to the right objectives.
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Create robust audience personas.
What do your target audiences need and why? How exactly will they benefit? On this, we get serious about accurate personas for your target audiences - because the dividends are huge for getting it right.
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Identify a distinctive, memorable message.
We tease out the distinctive story versus the differentiation story. Any company can differentiate itself; not every company knows how to set itself apart with industry distinction.
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Deliver a full cycle launch plan.
This step provides a detailed recommendation for how to take your thought leadership campaign to market. It will be multichannel and keeps your share of voice a steady drumbeat in the industry.