Propeller Consulting
Propeller is a nationally recognized consulting firm that leads high-impact projects for large, complex organizations. Their clients operate across energy, manufacturing, healthcare, financial services, technology, and retail industries—and include Nike, Intel, AirBnB, and other global brands.
PAIN POINT
Propeller, launched in 2012, did not yet have a focused thought leadership presence in the industry in 2020—despite serving some of the nation's most recognizable brands. They needed their senior leaders to establish point-of-view and brand positioning nationally.
KUDOMETRIX SOLUTION
Kudometrix produced a series of thought leadership campaigns over a 2-year period that effectively launched and galvanized Propeller’s thought leadership brand in the industry. Today, just three years later, Propeller is an award winning management consulting firm now operating in six U.S. markets.
The two marquee campaign examples below leveraged executive blogs and corresponding eBooks (Kudometrix authored both)—with reinforcements including social media, case studies, and webinars to drive high ROI prospect and customer results.
“Laura led Propeller’s strategic execution of a range of thought leadership campaigns across our core consulting practice areas. Her content was essential in creating brand awareness that delivered exceptionally high ROI.”
– Jenni Jayne, Former Head of Brand & Marketing, Propeller Consulting