SAP Concur
SAP Concur is a global SaaS leader in the travel and expense management industry.
PAIN POINT
After assuming the CMO position from an interim role, Kim Albrecht needed to quickly establish herself as an industry thought leader and global business success driver across three target audiences: SAP (parent company) senior leadership, the travel and expense industry, and as the culture and people leader throughout her multinational marketing team.
KUDOMETRIX SOLUTION
I partnered with Kim to create her platform thought leadership strategy. The campaign included a 4-part blog series on the topic of Female Business Travel Safety and featured an eBook, a published byline in Entrepreneur Magazine, and all kinds of social media.
Kim’s blog series ranked as one of SAP Concur’s most trafficked series (month to date), outperforming other executive blogs across all topics.
“Laura’s ability to develop thought leadership strategies for Fortune 100 clients to fast-growing startups shows her versatility in always delivering the right solutions at the right time.”
– Chris Boyer, former Senior Vice President, Revive Health (healthcare agency based in Nashville]